Bridgestone Firestone Case

At 11:00 am on Wednesday, August 9, 2000, Bridgestone/Firestone (Firestone), the nations countenance largest poop out manufacturer, and Ford announced jointly that Firestone would look upon approximately 14.4 one million million million tucker outs that consume a safety-related defect. (Most of the tires in question were archetype equipment on Ford vehicles, primarily the Ford Explorer, although a wee public figure were used as original equipment on some early(a) manufacturers vehicles, and they rush been used as replacement tires on a round-eyed variety of models).1 The riposte was a result of 118 unite States deaths supposedly due to tire tread separation steer to accidents, as well as more than 40 deaths overseas. (The describe result of deaths allegedly due to faulty Firestone tires rose to 172 by February 2001) agree to the National Highway Traffic Safety governing corpse (NHTSA).2 The discard will cover all P235/75 R15 Firestone ATX and ATX II tires (f rom 1991 to the present) and all P235/75R15 wild AT tires (from 1996 to the present) manufactured at Firestones Decatur, IL plant. Firestone does not plan to recall the approximately 5.6 million wild AT tires manufactured at its separate plants (Joliet, Canada and Wilson, NC) or other models of Wilderness tires. Firestone estimates that approximately 6.5 million of the tires covered by the recall (which include original equipment, replacement, and ripe-size, non-temporary spare tires) are still on the road.

Then the two companies involved, Bridgestone/Firestone (B/F) and the Ford Motor Company, adopted a very different media responses.3 B/F announced the tire recall on August 9 as the c risis charge full pace. Consumers rushed t! o the tire dealerships for tire replacements. Unfortunately, the dealerships did not acquit sufficient stock to handle the massive demand, and many consumers were heterogeneous whether they call for to have their tires replaced. B/F reacted with a full-page advert in business newspapers on August 16... If you pauperism to bewitch a full essay, order it on our website: OrderEssay.net

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