Weaknesses

Citi marge: * Terms and conditions of Citi wedge service are not healthful disclosed[1] + [2] some(prenominal) work terms and conditions are not clear or represented to the costumer when purchased . Some term and conditions are to be found between the lines or when the costumer inquiry easily them. * High Service Fees[3]+[4] Relatively more fees for retail banking in comparison with other competitors. These fees might lead to a go by loyal or potential costumers. * Branding Problem[4]+[5] With the tautness crisis the brand name was know and recognized by greenness non investor customers as a supermarket- of many financial activities that got affected by the crisis for supporting many financial services and products creating a refuse for those type of costumers who seek limited type of services or products. Another issue is when the brand name was replaced for other non Citibank costumers to lenify its online services under another name . Eventua lly the chief(prenominal) service provider name (citi) disappeared from potential customers minds. * Online banking issues[6] +[4] Difficulties implementing new technological e-business approaches which are represented in websites and immaterial phones and pads applications. such issues were concerned about confidentiality , security and reliability.

Moreover the online services was focused and geared towards US clients more that existing branches. oblivious internal controls (7) The OCC said it found, without an admission or denial from Citi, that the bank had inadequate internal controls and ineffective independent testing. The bank uniform didnt develop  adequa te due diligence of after-school(prenomina! l) correspondent banking customers doing remote transactions, resulting in the failure to file seasonable suspicious activity reports, the agency said. References: [1] http://articles.latimes.com/2011/nov/10/business/la-fi-lazarus-20111111 [2] http://articles.latimes.com/2012/jun/19/business/la-fi-lazarus-20120619 [3]...If you want to get a full essay, beau monde it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay